Privacy Policy

Forever and a Day Events Ltd
Last updated: 19 October 2026

1. Introduction

At Forever and a Day Events Ltd, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, contact us, request a quotation or book our wedding and event styling services.

We handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Data (Use and Access) Act 2025.

2. Who We Are

Forever and a Day Events Ltd is a wedding and event styling company based in Reading, Berkshire, providing wedding decor, event styling and decor hire services across Berkshire, London and the South East.

Forever and a Day Events Ltd is the data controller responsible for determining how and why personal information is processed through our website and services.

Registered company name: Forever and a Day Events Ltd
Company registration number: 12181167
Registered in: England and Wales
Business correspondence address: 45 Mayfair, Tilehurst, Reading, RG30 4RB
Website: www.foreverandadayevents.co.uk
Email: info@foreverandadayevents.co.uk
Telephone: 07598 418032

3. What Personal Information We Collect

Depending on how you interact with us, we may collect the following information:

  • Your name and contact details, including email address and telephone number.
  • Event information, including event date, venue, location, styling preferences and requirements.
  • Enquiry details and correspondence submitted through our website, email, telephone or social media.
  • Booking information, quotations, invoices, payments and relevant transaction records.
  • Information you voluntarily provide to help us plan and deliver your event.
  • Technical information, such as your IP address, browser type, device information and website usage data, where collected through our website and its technologies.
  • Marketing preferences and records of any consent you have provided.

We ask that you avoid providing sensitive personal information unless it is genuinely necessary for your enquiry or event arrangements.

4. How We Collect Your Information

We may collect information when you:

  • Submit an enquiry or contact form on our website.
  • Contact us by email, telephone or social media.
  • Request a quotation or make a booking.
  • Communicate with us about your event requirements.
  • Provide feedback or leave a review.
  • Subscribe to marketing communications, where offered.
  • Browse our website and interact with cookies or other tracking technologies.

We may also receive relevant booking information from wedding planners, venues or other event professionals where you have authorised them to communicate with us.

5. How We Use Your Personal Information

We use personal information to:

  • Respond to enquiries and provide quotations.
  • Discuss, plan and coordinate wedding and event styling requirements.
  • Process bookings, payments and invoices.
  • Arrange delivery, installation, collection and other services.
  • Communicate important information relating to your booking.
  • Maintain customer service and business records.
  • Improve our website, services and customer experience.
  • Understand website performance and advertising effectiveness.
  • Send promotional communications where permitted by law.
  • Comply with legal obligations and protect our legitimate business interests.

We do not sell your personal information to third parties.

6. Our Lawful Bases for Processing

Under the UK GDPR, we must have a lawful basis for using your personal information.

Depending on the circumstances, we may rely on:

Contract: Where processing is necessary to provide a quotation at your request, enter into a booking agreement or deliver services you have booked.

Legal obligation: Where we need to retain or disclose information to comply with applicable laws, including accounting and tax requirements.

Legitimate interests: Where necessary for the reasonable operation of our business, including responding to general enquiries, maintaining customer relationships, protecting our services and improving our business, provided these interests are not overridden by your rights and freedoms.

Consent: Where consent is required, including certain marketing communications and non-essential website tracking technologies.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

7. Sharing Your Information

We may share limited personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

  • Website hosting, maintenance and technical support providers.
  • Email, communication and business administration services.
  • Payment processing, accounting and bookkeeping providers.
  • Delivery teams, contractors or event suppliers involved in fulfilling your booking.
  • Website analytics and advertising technology providers, where applicable.
  • Professional advisers or authorities where disclosure is legally required.

We only share information that is reasonably necessary for the relevant purpose.

We do not provide customer information to unrelated companies for their own independent marketing purposes without an appropriate lawful basis.

8. Website Analytics and Advertising

We may use analytics services, including Google Analytics, to understand how visitors find and use our website.

Depending on the technologies enabled, this may involve collecting information about pages visited, interactions, approximate location, browser or device characteristics and the sources of website traffic.

We may also use advertising technologies, such as the Meta Pixel, to understand advertising performance and measure enquiries generated through advertising campaigns.

Where consent is required for analytics or advertising cookies and similar technologies, these will only be used in accordance with your choices and applicable law.

For more information, please see the cookies section below.

9. Cookies and Similar Technologies

Cookies are small files or pieces of information that websites may store on your device.

Our website may use the following categories of cookies and similar technologies:

Strictly necessary: Technologies required for essential website functions, security and the operation of services requested by visitors.

Analytics: Technologies that help us understand website traffic, visitor interactions and website performance.

Marketing and advertising: Technologies that may help us measure advertising campaigns and deliver more relevant advertisements.

Functional: Technologies that remember preferences or support additional website features, where used.

We provide information about the cookies and tracking technologies used on our website and, where required, request your consent before enabling them.

You can manage your choices through our website’s cookie settings, where available, and through your browser settings.

Some website functions may be affected if you disable certain technologies.

10. How We Store and Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse or disclosure.

These measures may include secure systems, controlled access, account authentication, website security measures and appropriate arrangements with service providers.

Although we take steps to protect information, no method of electronic transmission or storage can be guaranteed to be completely secure.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The relevant retention period depends on factors such as:

  • Whether you have made an enquiry or confirmed a booking.
  • Whether information is needed to deliver our services.
  • Applicable accounting, tax and legal requirements.
  • Whether information is required to resolve a complaint or dispute.
  • Whether you have consented to ongoing marketing communications.

When information is no longer required, we will securely delete or anonymise it, subject to applicable legal obligations.

12. Marketing Communications

We may occasionally share news, inspiration, updates or offers relating to our wedding and event styling services.

We will only send electronic direct marketing where permitted under applicable law, including the Privacy and Electronic Communications Regulations.

Where consent is required, we will obtain it before sending marketing communications.

You can ask us to stop sending marketing messages at any time by contacting info@foreverandadayevents.co.uk or using an unsubscribe option where one is provided.

Opting out of marketing will not prevent us from contacting you about an existing enquiry or booking.

13. Your Data Protection Rights

Under UK data protection law, you may have the following rights, depending on the circumstances:

Right of access: To request information about the personal data we hold about you and obtain a copy.

Right to rectification: To ask us to correct inaccurate or incomplete information.

Right to erasure: To request deletion of your personal information in certain circumstances.

Right to restrict processing: To request that we limit how your information is used in certain circumstances.

Right to object: To object to certain processing, including processing based on legitimate interests.

Right to data portability: To request transfer of eligible personal information in a structured, commonly used and machine-readable format.

Rights relating to automated decision-making: To receive applicable protections where decisions with legal or similarly significant effects are made solely through automated processing.

Right to withdraw consent: To withdraw consent at any time where consent is our lawful basis.

You also have the right to object to the use of your personal information for direct marketing at any time.

To exercise your rights, please contact:

Email: info@foreverandadayevents.co.uk
Telephone: 07598 418032

We may need to verify your identity before responding to certain requests.

We will respond within the time limits required by applicable data protection law.

14. Data Protection Complaints

If you have any concerns about how we collect, use or protect your personal information, please contact us.

Email: info@foreverandadayevents.co.uk

We will acknowledge and handle complaints in accordance with applicable data protection legislation, including the requirements introduced by the Data (Use and Access) Act 2025.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Website: www.ico.org.uk
Telephone: 0303 123 1113

You do not have to wait for our response before contacting the ICO.

15. International Data Transfers

Some third-party service providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that appropriate legal safeguards are in place where required, such as recognised adequacy arrangements or approved contractual protections.

16. Third-Party Websites

Our website may contain links to external websites, including social media platforms, venues and other service providers.

We are not responsible for the privacy practices of websites operated by third parties.

We encourage you to review their privacy policies before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, website technologies, business practices or legal requirements.

Any updated version will be published on this page with a revised date.

We recommend reviewing this policy periodically.

18. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

Forever and a Day Events Ltd
Company registration number: 12181167
Registered in: England and Wales
Business correspondence address: 45 Mayfair, Tilehurst, Reading, RG30 4RB
Website: www.foreverandadayevents.co.uk
Email: info@foreverandadayevents.co.uk
Telephone: 07598 418032